How PEHP Activated Their Hardest-to-Reach Members—And Sparked a Preventive Health Mindset Shift
Highly accessible, member-centered experience overcomes the usual friction points that stall early detection and preventive action.
85% completion. 88.9% satisfaction. Real risks uncovered in a hard-to-reach population.
"Reperio’s at-home screenings helped us reach members we hadn’t connected with in years—and the response was better than we imagined. From the ease of use to the high engagement and insightful data, this program was just what we hoped for. The Reperio team offered guidance along the way and provided excellent customer service to participants. We're excited about the results we've seen so far."
Lynda Blades, Wellness Manager, PEHP Health & Benefits
The challenge
Observing the rising prevalence of prediabetes and other chronic diseases, PEHP sought new and innovative ways to help members understand their personal health risks and engage them in taking action to improve their health.
PEHP identified a priority population of health plan members—ages 45 and up—who hadn’t had a preventive visit in 3+ years. No labs. No check-ins. Little engagement. For PEHP’s wellness team, this was a red flag for rising risk and increasing costs.
In many cases, bringing those members into a clinic or on-site screening event simply wasn’t feasible—especially across rural regions of Utah.
They needed an easily-accessible way to reach this “invisible” population—and a way to make taking action feel easy, not overwhelming.
The solution
PEHP partnered with Reperio Health to launch at-home, instant-result preventive screenings with a segment of high-risk, low-engagement members. The approach was simple:
STEP #1: Kickoff & planning
We start with a kickoff call to align on goals, timelines, and logistics. Reperio delivers fast, frictionless alignment so your program launches smoothly.
STEP #2: Account setup
Our team configures your Reperio portal and prepares your program for launch. Clients who opt in to our co-marketing program will also receive a turnkey communications package designed to boost engagement and participation using best-practice messaging strategies.
STEP #3: Eligibile population submission
You provide eligible employee email addresses—we handle the rest. No, really, we handle the rest for you. Reperio strives to live up to our promise of our approach being minimal lift for your team—with maximum impact.
STEP #4: Kit distribution & outreach
Kits are mailed directly to individuals who opt in to participate. We manage all outreach and communication touchpoints to ensure they know what to expect and how to complete their screening. We've perfected the process so that it removes logistical burden and ensures your people are informed, engaged, and in control of their participation.
Reperio users get lab-accurate results instantly—no waiting, no follow-ups. Reperio’s at-home screening kit delivers real-time insights through the Reperio Health mobile app, enabling immediate insights and action.
If a user's results warrant a closer look, they can connect with a licensed clinician for an on-demand virtual visit—right from the app.
With instant results and on-demand virtual visits, Reperio eliminates the gap between screening and care. Users get answers and access to a licensed clinician in minutes—not days or weeks—enabling earlier intervention, better outcomes, and higher follow-through.
*Note: Virtual visits are not yet available nationwide. Please inquire about your states availability by reaching out to the Reperio Health team at hello@reperiohealth.com.
The pilot focused on members ages 45+ who hadn’t had a preventive visit in 3+ years—those most likely to be disengaged and overdue for a clinical touchpoint.
The results
→ 75 % activation rate
→ 85 % completion rate
In the world of preventive healthcare—where engagement is notoriously low—seeing a 75% activation rate and an 85% completion rate is exceptional. These numbers reflect a highly accessible, member-centered experience that overcomes the usual barriers that stall early detection and preventive action.
Even without digital ads or complex automation, engagement soared—thanks to a simple direct mailer campaign.
PEHP’s decision to send ~1,200 mailers led to significantly higher participation than their internal email system. Once members received their kits, the response was overwhelmingly positive:
→ NPS: 56
→ CSAT: 88.9%
Completion wasn’t limited to one region either. Of the 156 members with location data:
→ 53% lived in urban areas
→ 44% lived in rural areas
This cross-section demonstrated that the pilot project worked across the geographic spectrum.
Deeper impact
The at-home screenings were just the beginning of the "Healthy Utah at Home" pilot project.
PEHP immediately moved to activate those who had completed their kits. The wellness team began inviting members to schedule follow-up appointments with internal biometric screeners—an opportunity to go over their results, access resources, and connect with a provider if needed.
These 1:1 follow-ups are still in motion—but the shift is clear:
screening became a gateway, not an endpoint.
Why Reperio?
After evaluating multiple vendors, PEHP chose Reperio for a few key reasons:
- No other solution combined lab-quality results, instant feedback, and seamless at-home usability.
- Members didn’t need tech expertise to complete the process.
- From contracting to reporting, PEHP found Reperio responsive, thoughtful, and easy to work with.
What's next
PEHP is continuing to analyze the data and explore how a broader rollout could help more of their members stay ahead of chronic conditions. They see at-home screenings as a viable solution that can complement their on-site screening strategy and expand access—especially for high-risk or rural members.
Reperio makes preventive care easy, accessible, and high-impact for your people—wherever they care.
Let's chat about what's possible.